Carrot Express — Campaign & Visual Design
During the summer, I collaborated with the Carrot Express team on the development of graphic campaigns and visual content across multiple brand touchpoints.
My role included the conceptualization and execution of assets for in-store displays, promotional materials, menus, and digital formats. I worked on adapting the brand’s visual identity across different mediums, ensuring consistency in typography, color, composition, and art direction.
The project involved seasonal campaigns and promotional launches, integrating product photography and editorial design into functional, conversion-oriented layouts. Each piece was designed to enhance communication across both physical and digital environments.
